The Upside of Using Video on Your Website

By The Mortals of Questa Volta in Shopping Experience, The Mortals of QuestaVolta on ,

Videos are entertaining, fun, and attract consumer attention.

They are also a great way to show things at use and in action. The biggest upside to videos on your website, especially when they are of sport utilities, clothing, or tools, etc., is getting to show them in action and really give your clients an idea of what they are purchasing.

A consumer likes to be able to get the full idea and understanding of what they are buying before they buy it. I find that I am more likely to buy something that has a bunch of cool photos of it, and especially video, because I can better understand the product and get ideas of the different things that I could use it for.

Videos of products aren’t expensive to make, they can be done quickly and for a low cost and still look very appealing and attractive.

The most important part about your videos is the quality, because that is what primarily pulls the consumer in. When you have videos to go along with your content, it makes your site seem more professional and people are more likely to buy your products.

Peaked interest undoubtedly means spikes in sales and that, is what you will be getting when you use video.

— MB

ABOUT THE MORTALS OF QUESTAVOLTA

We are not nerds and while we occasionally understand a small part of what the founders and technical guys are talking about (mostly they explain stuff in terms of cakes and pies), we are all Internet users. We thought it would be fun to share some of our own ideas and views amongst the more technical stuff the boys are going to put up here.