The downsides of using videos on your site

By The Mortals of Questa Volta in Etiquette, Shopping Experience, The Mortals of QuestaVolta on , , ,

When building your website, you want to make it concise, clear, and always entertaining. This keeps customers on your site, browsing around, and hopefully contributing to your company.

A good way to hold people’s attention is through use of videos on your site. Videos can be a good form of an attention grabber, here and there, but when they are overused they can be tedious and just plain annoying.

Something I have found while I am on the Internet is that I do not like to watch videos that are longer than 2-3 minutes unless they have to do with something that I am completely and utterly interested in.

This does not occur often on websites that I am browsing for products to buy.  I have found that when a website has a bunch of videos that are longer than 2 minutes that I have a hard time navigating around because that little “play” button is calling my name, I want to leave the website because it annoys me.

The biggest problems with videos are over use, and over stuffing them so that they are more than a fun snippet of an attention grabber.

When a video becomes more of the website than the actual products on the site, there’s something wrong.

Watch out for over-use, as well as over stuffing with content.

— MB

ABOUT THE MORTALS OF QUESTAVOLTA

We are not nerds and while we occasionally understand a small part of what the founders and technical guys are talking about (mostly they explain stuff in terms of cakes and pies), we are all Internet users. We thought it would be fun to share some of our own ideas and views amongst the more technical stuff the boys are going to put up here.