Newsletters and Your Company

When thinking about marketing you have to make sure that all of your bases are covered (of which there are a lot). This includes social media, which has been covered pretty thoroughly in previous blog posts, snail mail (if your company is into that sort of thing: I’ll elaborate on this in a moment), and …

Clearing your Cache

As someone who is constantly on the Internet, I have learned a lot about the things that people usually think they are having trouble with. These are things that people would call a customer service representative about, to which the rep would typically respond something along the lines of “have you tried turning it off …

What is Backscatter?

Article from Ron Edison, Founder and CTO of Internet Defense Technology What is backscatter? These are bounces generated by spam that is sent with forged return paths (as most spam is). The bounces return to the actual owner of the email address. A great deal of backscatter returns to email addresses that don’t actually exist …

Scareware – not just for Halloween

Ever hear the old adage you get what you pay for? There is an ever increasing number of fake Spam products that are disguised as real protection for your computer. This is known as Scareware. It’s those little flicker boxes that jump up on your screen telling you “click here for a free trial – …

Is this Spam from Legitimate Company or “Spammer”?

Here is the tricky part: How do you know if someone who has spammed you has your email legitimately or from some less scrupulous means? Well, the best way to determine if an unsubscribe will work is to determine the sender. For example, some reputable online catalogs, merchandisers, retailers, etc., will send you spam. These …

Malware: Definition

Malware:  This is a term that is a compound word formed from Malicious and software. Shortened to MalWare. The word Mal comes from the Latin word Malus which means bad. Ware is usually used to refer a kind or class of merchandise or of a manufactured item like, silverware; glassware, software. The derivation of this …

I just sent all my friends an email – did I just spam them?

Did you blind cc them????? If not, I would guess ALL your friends would call it spam! There is nothing more annoying than having your email blasted to a bunch of people you don’t know and likely don’t want to know! However, if you sent an email with a blind copy, you probably did okay …

Why shouldn’t I open up my spam emails?

Spam emails often contain certain types of virues, mal ware, etc., that can infect your computer, but in order to infect your computer you have to OPEN them. Imagine you knew a person who had AIDS. Would you rub an open sore to a bloody sore on their body? Of course not. I know it’s …

Why Did You Reply to That Spam?

It seems like a ridiculous question. I didn’t know it was Spam. It looked legitimate. I thought it was from my aunt Gertrude. I needed to lose weight and it looked promising. The endless list goes on and on, but the truth is marketing. You were a recipient of well planned marketing. No matter what …

In today’s economic battleground are people still really responding to email spam?

Unfortunately, the answer is yes. Often times when there is economic strife people will look for a get rich quick scheme, or buy more Lottery tickets than usual, or look for a great deal on something they are looking to buy. In today’s economic and electronic times this means more Spam, more Spam, more Spam. …

How much does spam cost us?

Every year or two, Ferris Research updates its estimates for the total cost of spam, earlier this year they did the 2009 estimates . Their estimates: "Worldwide, spam will cost us all $130 billion; in the U.S. alone, $42 billion. That’s a 30% increase over our 2007 estimates, which themselves were a 100% increase over …

What is the Nigerian Scam?

The Nigerian email scam is a spam based scam that is targeting people all over the world. The first thing you need to know about any scam is ANYONE asking for investments over email is not someone to be trusted. EVER. The name "Nigerien Scam" came from one of the original documents which were mailed …

Do ISPs Block Senders?

Every ISP (Internet Service Provider) has their own rules and procedures. The industry standard is generally thought to be that ISPs will block a sender IP address (an Internet Protocol address, which is a numerical identification that is assigned to devices participating in a computer network utilizing the protocol for communication between its computer) if …