If you own or manage a website, especially an e-commerce site, you’ve probably heard plenty of security terms thrown around. “WAF” is likely one of them. It stands for Web Application Firewall, which admittedly doesn’t make it sound any less technical. So, let’s forget the acronym for a minute. Think
She did not set out to become a hosting company. She built a marketing agency, grew a solid client base, and, somewhere along the way, said yes when a client asked her to handle hosting, too. It made sense at the time. One relationship, one invoice, one less thing for
When you first started offering hosting, it probably felt like an easy win. A little recurring revenue each month, not much additional setup, and one less vendor your client had to deal with. It made sense. And when you look at the invoice, it may still make perfect sense. The
Somewhere on your agency’s P&L, there’s probably a line for hosting revenue. And on paper, it can look pretty good: recurring monthly income, relatively low maintenance, and another service you offer your clients. What you probably won’t see on that same P&L is all the time your team spends actually
The tricky thing about hosting is that most of the time, it feels pretty easy. The site loads. The server is running. Nobody is calling with a problem. A few quiet weeks go by, and hosting starts to feel like one of those things that just runs in the background
I hear this frustration from agencies pretty regularly. A hosting issue comes up, the provider says it falls outside their scope, and suddenly it’s sitting on a developer’s desk. There’s no invoice for that time and no project to bill it to. It’s just time your team didn’t plan on